Apex Action Enhancement Trigger & Duty/Carry Kit for the M&P Shield 2.0 – Black

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SKU: 100171

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Apex M&P Shield 2.0 Action Enhancement Kit: 1-2 lb Reduction with Duty Reliability

Features

  • Reduces trigger pull weight by 1-2 lbs
  • Smooth uptake and reset
  • Reduces pre-travel, over-travel, and reset distance
  • Maintains factory safety values
  • Combines Action Enhancement Trigger and Duty/Carry Kit
  • Designed for duty and carry use
  • Specifically for M&P Shield 2.0

The Apex Action Enhancement Kit for Shield 2.0 solves the heavy trigger problem by reducing pull weight 1-2 lbs while maintaining factory safety standards. This kit works well for concealed carry where a lighter, smoother trigger improves accuracy, duty use requiring reliable performance with better feel, and anyone wanting to upgrade their Shield trigger without compromising safety. The combination of the Action Enhancement Trigger and Duty/Carry components reduces pre-travel, over-travel, and reset – bringing significantly improved trigger performance to your Shield 2.0 for both carry and range use.

Note: This is not compatible with the original S&W Shield.

Specifications

  • Brand: Apex Tactical Specialties
  • Model: Action Enhancement Trigger & Duty/Carry Kit
  • MPN: 100-171
  • Platform: S&W M&P Shield 2.0
  • Pull Weight Reduction: 1-2 lbs
  • Pre-Travel: Reduced
  • Over-Travel: Reduced
  • Reset: Reduced and Smooth
  • Safety: Factory Safety Values Maintained
  • Intended Use: Duty/Carry
  • Color: Black

What’s Included

  • 1x Action Enhancement Trigger
  • Duty/Carry Kit components
  • Installation instructions

The AT3 Tactical store has a 90 day no-hassle return policy for products in good condition. You can view the full details of our return policy here.

If you encounter an issue or defect with a product after 90 days of your purchase, you can refer to the manufacturer for a warranty claim. Their policies are below.

ATS warrants that its Products are free from defects of materials and workmanship. This limited warranty exists for one (1) year from your date of purchase.

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AT3 Tactical Terms of Use Agreement

AT3 Tactical Terms of Use Agreement

Last Updated: December 29, 2025

This Terms of Use Agreement (“Agreement”) governs your use of and purchase of products from the AT3 Tactical website and your use of that website’s associated content (collectively, “Website”). The Website is owned and operated by AT3 Tactical, LLC, a Minnesota limited liability company (“AT3”). This Agreement and the terms contained herein is subject to change by AT3 at any time, in its sole and absolute discretion, and without notice. Therefore, you are instructed to review the terms of this Agreement prior to using the Website. If you do not agree to the terms and conditions contained within this Agreement, you must discontinue your use of the Website immediately. Your continued use of the Website after a replacement, modification, or amendment of the terms of this Agreement will constitute your manifestation of assent to, and agreement with, any replacement, modification, or amendment herein.

AT3 hereby incorporates its Privacy Policy as if fully restated herein. You are instructed to review AT3’s Privacy Policy to understand the personal and personally identifiable information that AT3 may collect from you when you use the Website and how AT3 may use that personal or personally identifiable information.

NOTICE OF ARBITRATION. THIS TERMS OF USE AGREEMENT CONTAINS AN ARBITRATION PROVISION AND CLASS ACTION WAIVER. EXCEPT AS OTHERWISE STATED UNDER THE TERMS OF THIS AGREEMENT, AND IF YOU DO NOT OPT-OUT OF ARBITRATION AS SET FORTH BELOW, YOU AGREE THAT ANY AND ALL DISPUTES BETWEEN YOU AND AT3 WILL BE RESOLVED BY BINDING, INDIVIDUAL ARBITRATION, AND YOU WAIVE YOUR RIGHT TO BRING OR RESOLVE ANY DISPUTE AS, OR PARTICIPATE IN, A CLASS, CONSOLIDATED, REPRESENTATIVE, COLLECTIVE, OR PRIVATE ATTORNEY GENERAL ACTION OR ARBITRATION.

a. Eligibility to Use the Website
The Website is open to use by US residents who are age eighteen or above. By using the Website, you warrant that you are age eighteen (18) or above, are of sound mind, and have the capacity to agree to and uphold the terms and conditions contained within this Agreement. If you use the Website on behalf of a business entity or other third party, you warrant that you express actual authority to act as an agent of that business entity and third party and, as a component of that agency, have the right and ability to agree to the terms of this Agreement on behalf of that third party or business entity.
b. Acceptable Use of the Website

When you use the Website, you agree to use it only for its customary and intended purposes and as permitted by the terms of this Agreement and any applicable law, regulation, statute, or ordinance. Additionally, you agree that you are responsible for any breach of your obligations under the terms of this Agreement and for any losses suffered by AT3 for such a breach, including, but not limited to, monetary damages, costs, and attorneys’ fees. You are expressly prohibited from using the Website to violate any law, statute, ordinance, regulation, or treaty, whether local, state, provincial, national or international, or to violate the rights of a third party, including, but not limited to, intellectual property rights, privacy rights, rights of publicity, or other personal or proprietary rights. Additionally, you are expressly prohibited from:

· Attempting to access the Website other than through a standard web browser unless you have been permitted to do so by AT3 through a separate, written agreement;
· Accessing or attempting to access the Website through automated means;
· Circumventing the technological protection measures of the Website;
· Disrupting or otherwise interfering with the Website or its associated servers or networks;
· Scraping, reproducing, republishing, selling, reselling, duplicating, or trading the Website;
· Diverting or attempting to divert customers of the Website to another website or service;
· Sending unsolicited or unauthorized communications to users of the Website or third parties;
· Reverse engineering, decompiling, translating, or disassembling the Website or its content; and
· Encouraging or assisting any other party to do anything in violation of the terms of this Agreement.

AT3 reserves the right to modify, amend, or terminate the Website or its associated content at any time and without prior notice. AT3 also reserves the right to refuse service or access to the Website to any person or business entity at any time and without notice.

c. Limited License to Use the Website

You acknowledge and agree that the Website is the property of or is licensed by AT3 and is protected under United States and international law, including, but not limited to, intellectual property laws and other personal and proprietary rights. You acknowledge and agree that your use of the Website is limited by the license granted under the terms of this Agreement, and you expressly agree that you will not use the Website in any manner not expressly authorized under the terms of this Agreement. AT3 reserves all of rights not expressly granted through this Agreement.

AT3 provides you with a limited, non-exclusive, non-sublicensable, non-assignable, revocable, and royalty free license to use the Website for its customary and intended purposes. You are expressly prohibited from reproducing, preparing derivative works of, distributing copies of, publicly performing, and publicly displaying the Website.

When using the Website, you grant AT3 an irrevocable, perpetual, sublicensable, transferable, non-exclusive, and royalty-free worldwide right and license to use, copy, modify, adapt, publish, transmit, perform, create derivative works from, and display publicly throughout the world and in any medium or form now existing or later created any content that you submit to the Website, including, but not limited to, testimonials submitted to AT3 arising out of the purchase of products from the Website. You expressly agree that AT3 may use this content for any purpose and that the use or republication of this content will be at AT3’s discretion and without compensation or attribution of any kind.

d. Orders and Payment

Each order submitted to AT3 through the Website is an offer to AT3 to buy the product(s) listed in the order. When you place an order to purchase a product through the Website, AT3 will send you an email confirming receipt of your order. Your receipt of this email confirms that you have placed an order, and you understand and agree that this email does not constitute AT3’s acceptance of your order. No order will have been deemed to have been accepted by AT3 until the product(s) contained within the order is shipped by AT3 to you. Certain orders may be subject to additional verification or compliance requirements under applicable federal, state, or local law, including identity and age verification requirements. You understand and agree that such requirements may result in delays, holds, or cancellation of an order, and that AT3 is not obligated to ship any order until all required legal and compliance conditions are satisfied. Failure to timely provide required information may result in order cancellation and refund, in AT3’s sole discretion.

You must be at least eighteen (18) years old to purchase rifles or shotguns through the Website and twenty-one (21) years old to purchase handguns or receivers through the Website. You understand and agree that any firearms purchased by you through the Website must be shipped to a Federal Firearms Licensed dealer within your location. You also understand and agree that you may receive your firearm from the licensed dealer that receives it only if you pass a National Instant Criminal Background Check conducted by the dealer. The Federal Firearms Licensed dealer may also charge you additional transfer or background check fees for their services. You understand and agree that AT3 is not responsible, and will not be held responsible, for fees charged by Federal Firearms Licensed dealers and you are solely responsible for paying all such fees.

All firearms sales are final, non-refundable, and cannot be returned to AT3 without prior authorization. If a firearm must be returned due to a failed background check or similar reason, we will charge a 15% restocking fee that will be deducted from the refund. AT3 reserves the right to modify its policies related to firearm sales through the Website at any time, without notice, and in its sole and absolute discretion.

Payment for all orders placed through the website must be made at the time of ordering. You agree that you will pay all applicable taxes or charges imposed by any governmental entity anywhere in connection with your use of the Website or purchase of goods through the Website. All costs and fees are quoted and payable in United States Dollars and you acknowledge and agree that AT3 is not responsible for any transaction fees or other fees charged to you by your financial institution or by AT3’s payment processor. You agree that you will not initiate any chargebacks to AT3 unless otherwise authorized by AT3 in writing. You understand and agree that you will be responsible and required to pay for any costs associated with any chargebacks that you have initiated against AT3.

Note to Alabama customers: AT3 Tactical will collect the Simplified Sellers Use Tax (SSUT) of 8% on taxable customer transactions delivered into Alabama. The tax will be remitted on the customer’s behalf to the Alabama Department of Revenue. The Seller’s program account number is SSU-R010896575

e. Returns and Refunds

Our returns and refunds policy is available here at the below URL.
AT3 Returns Policy

f. Product Pricing and Availability

While AT3 strives to provide accurate prices for its products and to have regular access to sufficient inventory, it is possible that AT3 may, from time to time, mistakenly list a product’s price or stock. If this occurs, AT3 will contact you within a reasonable time frame to advise you of the mistake. You understand and agree that the price or availability of a product displayed through the Website does not guarantee that the product will be in stock, sold at the listed price, or that your order can be immediately fulfilled by AT3.

g. Shipping

All products purchased through the Website are shipped Free Carrier (F.C.A.) and the risk of loss and title passes to you upon delivery to the carrier. AT3 will pay for the shipping costs of returning a non-firearm product to AT3 if the product in question is defective. If you return a product that was not defective, AT3 reserves the right to deduct the cost of return shipping from the amount refunded to you.

You understand and agree that products sold through the Website are shipped and sold in accordance with federal, state, and local laws and regulations. Many items sold through the Website may be restricted or prohibited in your area and you are advised to research your local and state regulations before ordering.

Shipping time estimates do not apply to orders subject to legal or compliance verification requirements

Further policy details can be found at the below URL.
AT3 Shipping Policy

AT3 reserves the right to modify its shipping policies at any time, without prior notice, and within its sole and absolute discretion.

h. Trademarks

You acknowledge and agree that any and all trademarks, trade names, design marks, or logos displayed on the Website by AT3, including but not limited to AT3, are common law or registered trademarks owned by or licensed to AT3. You are expressly prohibited from using the trademarks of AT3 to cause confusion in, to cause mistake in, or to deceive consumers, or from falsely designating the origin of, the source of, or the sponsorship of your goods or services. You are further prohibited from using the trademarks of AT3 in domain names, in keyword advertisements, to trigger keyword advertisements, or in meta tags. All other trademarks, trade names, design marks, or logos are the property of their respective owners.

i. Term and Termination

The term of this Agreement will begin upon your first accessing of the Website and will continue until the earlier of the following: (i) AT3 terminates your access to the Website; or (ii) you cease using the Website and terminate your Account. AT3 reserves the right to terminate the Website or your access to the Website in its sole and absolute discretion and without prior notice.

j. Disclaimer of Warranties and Limitation of Liability

YOU ACKNOWLEDGE AND AGREE THAT THE WEBSITE IS PROVIDED ON AN “AS-IS” BASIS AND WITHOUT WARRANTY OF ANY KIND, INCLUDING, BUT NOT LIMITED TO, WARRANTIES OF TITLE, MERCHANTABILITY, ACCURACY, FITNESS FOR A PARTICULAR PURPOSE, SECURITY, AND NON-INFRINGEMENT. WHEREVER PERMITTED BY LAW, YOU ACKNOWLEDGE THAT AT3 WILL NOT BE HELD RESPONSIBLE OR LIABLE FOR ANY CLAIMS, DAMAGES, JUDGMENTS, CHARGES, OR FEES ARISING OUT OF OR RELATED TO YOUR USE OF OR ACCESS TO THE WEBSITE, INCLUDING, BUT NOT LIMITED TO, COMPENSATORY DAMAGES, CONSEQUENTIAL DAMAGES, SPECIAL DAMAGES, INCIDENTAL DAMAGES, PUNITIVE DAMAGES, EXEMPLARY DAMAGES, COSTS, AND ATTORNEYS’ FEES, DAMAGES ARISING OUT OF ERRORS OR OMISSIONS, AND DAMAGES ARISING OUT OF THE UNAVAILABILITY OF THE WEBSITE OR DOWNTIME. YOU ACKNOWLEDGE THAT YOUR USE OF THE WEBSITE IS AT YOUR SOLE RISK AND THAT AT3’S LIABILITY IS LIMITED TO THE AMOUNT THAT YOU PAID TO USE THE WEBSITE OR $1000, WHICHEVER IS LESS.

AT3 EXPRESSLY DISCLAIMS ANY RESPONSIBILITY FOR ANY DAMAGE, INJURY, HARM, COST, EXPENSE, OR LIABILITY ARISING OUT OF OR RELATED TO YOUR USE OR MISUSE OF PRODUCTS PURCHASED THROUGH THE WEBSITE. EXCEPT FOR THE WARRANTIES SPECIFICALLY STATED IN THIS AGREEMENT, PRODUCTS PURCHASED THROUGH THE WEBSITE ARE PROVIDED WITHOUT EXPRESS, IMPLIED, OR STATUTORY WARRANTIES, INCLUDING, BUT NOT LIMITED TO, WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PUPOSE, TITLE, ACCURACY, NON-INFRINGEMENT, OR QUALITY. SOME JURISDICTIONS DO NOT ALLOW AN EXCLUSION OF IMPLIED WARRANTIES. IF YOU ARE LOCATED IN SUCH A JURISDICTION, YOU ARE ADVISED TO SEEK LEGAL ADVICE TO DETERMINE IF THIS EXCLUSION APPLIES TO YOU.

AT3 WILL NOT BE LIABLE TO YOU UNDER ANY LEGAL THEORY, WHETHER IN WARRANTY, CONTRACT, STRICT LIABILITY, TORT, PERSONAL INJURY, OR NEGLIGENCE, FOR ANY DAMAGES, CLAIMS, INJURIES, JUDGMENTS, COSTS, OR LIABILITIES OF ANY KIND ARISING OUT OF OR RELATED TO YOUR USE OR MISUSE OF PRODUCTS PURCHASED THROUGH THE WEBSITE, INCLUDING, BUT NOT LIMITED TO, PERSONAL INJURY, DAMAGE TO PROPERTY, DEATH, LOSS OF BUSINESS, LOSS OF INCOME, SPECIAL DAMAGES, INCIDENTAL DAMAGES, CONSEQUENTIAL DAMAGES, PUNATIVE DAMAGES, OR EXEMPLARY DAMAGES, WHETHER FORESEEABLE OR UNFORESEEABLE. YOU ACKNOWLEDGE THAT YOUR USE OF PRODUCTS PURCHASED THROUGH THE WEBSITE IS AT YOUR SOLE RISK AND THAT AT3’s LIABILITY IS LIMITED TO THE AMOUNT THAT YOU PAID FOR THE PRODUCTS OR $1000, WHICHEVER IS LESS.

k. Indemnification

You agree to indemnify, defend, and hold harmless AT3, its officers, shareholders, directors, employees, subsidiaries, affiliates, and representatives from any and all losses, including, but not limited to, costs and attorneys’ fees, arising out of or related to (i) your use of the Website, (ii) your purchase of products through the Website; (iii) your use or misuse of products obtained through the Website; (iv) your violation of any term or condition of this Agreement; (v) your violation of the rights of third parties, including, but not limited to, intellectual property rights or other personal or proprietary rights; and (vi) your violation of any law, statute, ordinance, regulation, or treaty, whether local, state, provincial, national or international. Your obligation to defend AT3 will not provide you with the ability to control AT3’s defense, and AT3 reserves the right to control its defense, including its choice of counsel and whether to litigate or settle a claim subject to indemnification.

l. Choice of Law and Stipulation to Jurisdiction

You and AT3 agree that any dispute arising out of or related to this Agreement or your use of the Website, including, but not limited to, your purchase or use of products from or through the Website, will be governed by the laws of the State of Minnesota, without regard to its conflict of laws rules. Specifically, the validity, interpretation, and performance of this Agreement will not be governed by the United Nations Convention on the International Sale of Goods. Except for claims for injunctive relief by either party, you and AT3 agree that any dispute or controversy arising out of, in relation to, or in connection with this Agreement or your use of the Website including, without limitation, any and all disputes, claims (whether in tort, contract, statutory, or otherwise) or disagreements concerning the existence, breach, interpretation, application or termination of this Agreement, will be resolved by final and binding arbitration pursuant to the Federal Arbitration Act in Hanover, Minnesota or, at the option of the party seeking relief, by telephone, online, or via written submissions alone, and be administered by the American Arbitration Association (“AAA”) under the then in force Commercial Arbitration Rules by one arbitrator appointed in accordance with such rules. Such arbitration will be independent and impartial. If the parties fail to agree on the arbitrator within twenty (20) calendar days after the initiation of the arbitration hereunder, AAA will appoint the arbitrator.

This arbitration will be conducted in the English language. The decision of the arbitrator will be final and binding on the parties and judgment on any award(s) rendered by the arbitrator may be entered in any court having jurisdiction thereof. Nothing in this section will prevent either party from seeking immediate injunctive relief from any court of competent jurisdiction, and any such request shall not be deemed incompatible with the agreement to arbitrate or a waiver of the right to arbitrate. The parties undertake to keep confidential all awards in their arbitration, together with all confidential information, all materials in the proceedings created for the purpose of the arbitration and all other documents produced by the other party in the proceedings and not otherwise in the public domain, save and to the extent that disclosure may be required of a party by legal duty, to protect or pursue a legal right or to enforce or challenge an award in legal proceedings before a court or other judicial authority. The arbitrator shall award all fees and expenses, including reasonable attorney’s fees, to the prevailing party. Any judgment rendered by the arbitrator may be entered in any court of competent jurisdiction.
ANY DISPUTE RESOLUTION PROCEEDING ARISING OUT OF OR RELATED TO THIS AGREEMENT OR THE PURCHASE OR USE OF PRODUCTS FROM OR THROUGH THE WEBSITE, WHETHER IN ARBITRATION OR OTHERWISE, SHALL BE CONDUCTED ONLY ON AN INDIVIDUAL BASIS AND NOT IN A CLASS, CONSOLIDATED OR REPRESENTATIVE ACTION, AND YOU AND AT3 EXPRESSLY AGREE THAT CLASS ACTION AND REPRESENTATIVE ACTION PROCEDURES SHALL NOT BE ASSERTED IN NOR APPLY TO ANY ARBITRATION PURSUANT TO THESE TERMS.
Any claims must be brought within one year of each applicable invoice or will otherwise be barred.
m. Force Majeure

AT3 will not be responsible for any delay or failure in performance of the Website or its associated products arising out of any cause beyond AT3’s control, such as acts of God, war, riots, fire, terrorist attacks, pandemics, power outages, severe weather, or other accidents.

n. Survivability

The representations, warranties, duties, and covenants made by you under this Agreement will survive the termination of this Agreement, your Account, or the Website, including, but not limited to, your duty to indemnify and defend AT3.

o. Interpretation

This Agreement will be deemed to have been drafted by both parties, and the terms and conditions of this Agreement will not be interpreted against its drafter.

p. Assignment

You are expressly prohibited from assigning your rights and duties under this Agreement. AT3 reserves the right to assign its rights and duties under this Agreement, including in a sale of AT3 or its Website.

q. Waiver and Integration

No term or condition of this Agreement or breach of this Agreement will be deemed to have been waived or consented to unless said waiver is writing and signed by the party to be charged. This Agreement is the entire agreement between the parties and supersedes all previous agreements or representations between the parties.

AT3 Tactical, LLC Privacy Policy

AT3 Tactical Privacy Policy

Last Updated: December 29, 2025

AT3 Tactical, LLC (“AT3”) values the privacy of its users and believes that you should know what kind of data we collect from you, how we use it, and how you can have control over, and stop the collection of it. We make every attempt to be transparent in our data collection efforts and to provide you with information that you need to make decisions about our collection of data from you.

When you use the AT3 Website, even if you are just browsing, we may collect some basic data from you such as the type of device that you are using, your geographical location, and your IP address. If you choose to complete a purchase through the Website, you share additional data with us, which is outlined below. We also provide you with the ability to limit the data that we collect from you and how we use it. We also may use your interactions with the AT3 Website to show you more relevant content.
If you have any questions about our privacy policy, how we collect data from you, how we use your data, or how you can control your privacy settings, you can contact us at any time at support@at3tactical.com.

Data You Share with Us
We may collect data from you when you voluntarily share it with us. This may include the following data:
Transaction Data. When you purchase a product through the Website, you provide us information needed to complete your purchase, such as your name, phone number, address, billing address, email address, city, state, zip code, and any notes you provide to AT3. This data is used to help us contact you, complete your purchase, and ship products to you that you have purchased through the website.
Public Data. Some of the activity on the Website is public. We may use this public data to provide you with the services requested, to provide you with more relevant content, to tailor content to your preferences, to keep records of communications between us and you, and to defend against legal claims.
Private Communication Data. We may use your contact data, such as any data that you voluntarily provide to us like your phone number, address, and email address, to authenticate your purchase, to communicate with you, to respond to communications sent to you by us, to keep records of our communication, to fulfill your orders, or to pursue or defend against legal claims. We may store and process your private communications with us and data related to them to scan for malicious content, to review content for violations of our terms of use agreement, or to respond to legal process or law enforcement inquiries.

Additional Data We Receive From You
We may also collect data from you automatically when you use the Website. This may include the following data:
Location Data. We may collect data about your location by collecting and processing your IP address and device settings. We may use this data to tailor our offerings to your geographic location, respond to law enforcement requests, or to provide you with content that is relevant to your geographic location.
Technical Data. We may collect technical data about your use of the Website, such as your IP address, your device IDs, your phone number, pages visited, referring web page, your mobile phone model, mobile carrier, search terms, cookie data, your operating system, your geolocation, and your time zone. We may use this data to analyze your use of the Website, to administer and secure our services, to determine how we should allocate resources to our Website, and to understand the technical load on our servers.
Marketing Data. We may collect your IP address, your device IDs, your geographical location, your phone numbers, pages visited, referring web page, mobile phone model, search terms, cookie data, Google Advertising IDs, and Apple Advertising IDs to provide advertisements to you through third-party ad networks. We may use your data to provide advertisements to you, to provide remarketing advertisements to you after you previously visited the Website, to determine the relevance of advertisements, to measure the effectiveness of advertisements, and to help make those advertisements more relevant to your preferences.

Use of Cookies
We may also collect data from you through the use of cookies and other technologies. This helps us understand how you use the Website and to understand any patterns that may be associated with your use of our services. This aids us in developing or improving our services in response to your needs or wants.
We may use session or persistent cookies. Session cookies are only stored on your computer or mobile device during your use of the Website and are automatically deleted when you close your web browser. Persistent cookies are stored as a file on your computer or mobile device that remain on your computer or mobile device even after you close your web browser. Persistent cookies can be read by the website that created the cookie when you revisit it again. We may use persistent cookies when we utilize Google Analytics or other analytics providers, which are intended to track the origin and behavior of traffic to the Website. We may also, from time to time, receive data from third parties including analytics providers or advertising networks such as Google, Facebook, or Apple.

Marketing Communications
We may send you marketing communications if you have asked us for information concerning our services or if you have agreed to, and have not opted out from receiving marketing communications from us.

You may ask us to stop sending you marketing messages at any time by following the opt-out link in any marketing message sent to you. Opting out of AT3 marketing will not automatically opt you out of marketing from Giveaway Partners. Please follow the Partner’s instructions to manage those communications.

Giveaways & Co-Sponsored Promotions

When you enter an AT3 giveaway, sweepstakes, or similar promotion (each, a “Giveaway”), we collect the information you submit on the entry form (for example, name, email address, phone number, mailing address, and any other fields shown). By entering a Giveaway, you acknowledge and agree that:

AT3 may share your entry information with the current and future sponsors, co-presenters, and promotional partners of that Giveaway (collectively, “Giveaway Partners”). The list of Giveaway Partners may change from time to time without notice, and AT3 is not required to update this Privacy Policy when partners change.

Giveaway Partners may use your information for their own marketing and administrative purposes (for example, to contact you by email, SMS/MMS, telephone, or mail), and their processing of your information is governed by their own privacy policies.

You may opt out of AT3 marketing at any time using the instructions in our messages or below. To stop marketing from a specific Giveaway Partner, follow that Partner’s instructions (opting out from AT3 will not automatically opt you out from Partners, and vice-versa).

AT3 may transfer your Giveaway information to Giveaway Partners and service providers (including across state lines) for the purposes described above. Processing occurs in the United States and is subject to U.S. law.

If you provide a mobile number, you consent to receive marketing texts related to the Giveaway from AT3 and, where indicated on the entry form, from Giveaway Partners. Message/data rates may apply. Consent is not a condition of purchase. You can opt out at any time by replying STOP (see “10DLC Compliance and Privacy” below).

Disclosure of Personal Data
We only share your personal data in limited circumstances.
We may share or disclose your personal data with your consent or at your direction.
We may also share your data with certain third parties to aid us in operating the Website. For example, we may share your personal data with third parties, such as analytics providers, to utilize their software tools and measure the effectiveness of our Website or advertisements. We may also share personal data, such as device IDs, with third party advertisers to help them determine whether they should serve an ad to you. The data that we share with these third parties does not include your email address, name, phone number, or username, but it may include your geographical location.

We may also share your personal data with our accountants, auditors, insurers, or attorneys where doing so is necessary to protect the interests of AT3 or to comply with any law or regulation.

We may also share your personal data with government or law enforcement agencies when we are required to report our data processing activities, upon receipt of an exigent circumstances request, upon receipt of a duly authorized subpoena or court order, to comply with any law or legal process, to comply with government or regulatory requests, or where doing so is necessary to protect our users, our employees, our contractors, third parties, or property.

In connection with orders shipping to California, AT3 Tactical may use service providers to collect and process additional personal data as required to comply with applicable California law, including California Assembly Bill 1263 (“AB 1263”). For such orders, AT3 requires identity and age verification prior to shipment. Personal data collected for this purpose may include verification of name, age, and residential address derived from government-issued identification. This information is used solely to satisfy legal compliance obligations and to complete the applicable transaction.

Finally, we may share your personal data to a third party if we sell, transfer, or merge any part of our business or assets. In the event that we share your personal data in the sale, transfer, or merger of any part of our business or assets, this Privacy Policy will continue to apply to your personal data when transferred to the new entity.

We share Giveaway entry information with Giveaway Partners for their own marketing and administrative purposes, as described in Giveaways & Co-Sponsored Promotions.

Management, Protection, and Retention of Your Personal Data
To stop our collection and use of your data, you need only cease using Website and clear your web browser’s cookies and cache.

We put data security measures into place to protect your personal data. We allow access to your personal data only by employees and service providers who have a need to know or access your personal data on our instructions. We will notify you and any regulatory body of any breach of your personal data or our security measures if and when we are legally required to do so.

For California orders subject to AB 1263, AT3 implements additional safeguards related to identity and age verification. We collect and retain only the minimum amount of personal data required by law to verify eligibility, fulfill the order, and demonstrate compliance.

AT3 does not store copies or images of government-issued identification documents. Identification materials are analyzed for verification purposes only, and any retained data is limited to non-image data elements necessary to complete the transaction and comply with applicable legal requirements. This information is not used for marketing, advertising, or profiling purposes.

Personal data collected for AB 1263 compliance is retained only for as long as reasonably necessary to fulfill legal, regulatory, and operational obligations, after which it is securely deleted or anonymized in accordance with our data retention policies.

We will only retain your personal data for so long as necessary to fulfill the purposes for which it is collected under this Privacy Policy or for the purposes of satisfying any legal, accounting, or reporting requirements.

Third Party Links
Our services may include links to third party websites and applications. By clicking on third party links, you may allow third parties to collect or share data about you. We do not control these third-party links and you are advised their respective privacy policies.

Responding to Do Not Track Signals
You can generally opt-out of receiving personalized ads from third party advertisers and ad networks, such as Google and Facebook, who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and DAA website. Our websites are not currently set up to respond to browser do-not-track signals, but you can configure your browser settings to reject all cookies or prompt you before a cookie is set.

California Privacy Rights
California residents have a right to request that we disclose what personal information we collect from you and whether, and how, we disclose or sell that personal information. California residents may also request that we delete any personal information collected or maintained by us from you.

AT3 collects personal and personally identifiable information from you when you visit the Website. AT3 may provide this personal and personally identifiable information to third parties to deliver ads tailored to your interests.

California residents may also have the right to opt out of the sale of their personal information by clicking a link or icon associated with an advertisement. Specifically, this link or icon may state “Do Not Sell My Personal Information” or “Do Not Sell My Info.” By selecting this link or icon, you “Opt Out,” which means that you have opted out of the sale of your personal information as set forth in the California Consumer Privacy Act. However, even though you may have opted out, you may still see interest-based advertisements. To learn more about interest-based advertising across websites and additional opt-out choices, you can visit http://optout.aboutads.info. If you opt-out of the sale of your personal information but do not opt out of interest-based advertising more generally, you may still receive ads tailored to your interests based on personal information that was not sold by us, personal information that was sold to downstream participants at least 90 days before you opted out, or personal information that was sold by other sources from which you have not opted out.

To submit a request for a list of the categories of personal information collected from you or to request that AT3 delete your personal information, please email us at support@at3tactical.com, or send a letter to our US-based legal counsel at the following address:
AT3 Tactical, LLC Privacy Request
c/o Revision Legal, PLLC
444 Cass St., Suite D
Traverse City, MI 49684
United States of America

To verify your request, we may request certain information from you to confirm that you are an AT3 user, such as your phone number, username, email address, city, state, or geographic location. You may also designate an authorized agent to make a request to AT3 to disclose or delete your personal information. To do so, you must provide AT3 with proof that the individual or business has been appointed as your agent, such by providing a a signed power of attorney form, and provide accurate responses to any information requested by AT3 that may be necessary to confirm that you are an AT3 user, such as your phone number, username, email address, city, state, or geographic location. California residents have a right not to receive discriminatory treatment by AT3 for their exercise of these rights conferred under California law.

10DLC Compliance and Privacy

  1. Collection of Personal Information
  1. Use of Personal Information
  1. Privacy and 10DLC
    As a 10DLC service provider, we adhere to the following principles:
  1. Opting Out
  1. Disclosure of Personal Information

Notification of Changes
Whenever we change our Privacy Policy, we will post those changes to this Privacy Policy and other places that we deem appropriate. Your use of the Website following these changes indicates your consent to the practices described in the revised Privacy Policy.

Contact Information
If you have any questions or suggestions regarding our Privacy Policy, or if your personal information is not accurate or complete, please contact our Data Protection Officer at:
Zachary Plansky, support@at3tactical.com

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